WHAT IS EAT DRINK POLITICS?
If you want to enact policy reform that threatens the food or beverage industry in any way, you have to understand your opponent. At Eat Drink Politics, we understand the challenges of taking on the likes of McDonald’s, PepsiCo, and Anheuser-Busch InBev. With more than 17 years of experience in corporate research and advocacy, we can help you counter underhanded industry tactics that threaten public health. We have a broad expertise that includes health, law, policy, economics, and marketing, combined with a passion for exposing and countering corporate public relations and lobbying. Our clients include non-profits, law firms, and political campaigns. Read more …
Here’s a winning formula any start-up would want to emulate: Step 1) Engineer a high-quality, more sustainable product to compete in a multi-billion dollar category such as mayonnaise; Step 2) When your competition gets mad enough to file a lawsuit against you, use it your advantage in the media; Step 3) Raise $90 million from investors.
All that certainly didn’t hurt the company’s efforts to attract additional capital investments, as Hampton Creek has just raised an additional $90 million, bringing the total to $120 million. According to the San Francisco Business Times, the lawsuit “may have helped solidify the company in the eyes of investors”.
The vote of confidence, particularly from high-tech investors, signals a bright future for innovative companies willing to challenge the status quo. New mission-driven companies like Hampton Creek offer a beacon of light to investors seeking an opportunity to put their money toward positive solutions such as creating delicious replacements for unsustainable animal foods. And if they ruffle some feathers of Big Food along the way, that’s a good sign.
Keep holding that ground, it’s working wonders, while making Unilever look even worse.