My readers know by now that I am not exactly a fan of PepsiCo’s mega-marketing campaign disguised as philanthropy known as the Pepsi Refresh Project. As I wrote about previously, the nation’s largest food company is exploiting schoolchildren as young as age 6 in an effort to brand itself as the world’s savior.
Archive for October, 2010
These days, many companies–and especially food companies–are falling over each other to prove their green cred to consumers. But given the usual challenges of trying to save the planet while you’re destroying it, most efforts amount to a whole lot of greenwashing.