If you use Wesson brand cooking oils, you may be able to join a class action against food giant ConAgra for deceptively marketing the products as natural. These days it’s hard to walk down a supermarket aisle without bumping into a food product that claims to be “all-natural.” If you’ve ever wondered how even some junk food products can claim this moniker (witness: Cheetos Natural Puff White Cheddar Cheese Flavored Snacks – doesn’t that sound like it came from your garden?) the answer is simple if illogical: the Food and Drug Administration has not defined the term natural. Read rest at Food Safety News.
Archive for August, 2011
The kind folks at Nourish interviewed me recently. Here it is, cross-posted from their site.
How does marketing influence what we eat?
Michele Simon: It’s quite simple. Food companies convince us to buy unhealthy foods with very sophisticated marketing plans that target specific populations, including youth. Companies want to get children hooked on their brands early so that they will win over life-long customers. The industry says we advocates have no “proof” that food marketing influences people’s eating habits, but if marketing didn’t work, why would food companies spend billions of dollars a year doing it?
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