Archive for October, 2011

What to do after Food Day? Join the Occupy movement

Today is Food Day, a national grassroots campaign for healthy, affordable food produced in a humane, sustainable, and just way. Created by the Center for Science in the Public Interest and modeled after Earth Day, the idea appears to be a huge success, with over 2,000 events scheduled around the nation. Even the food industry is taking notice by putting out their own silly messages about how “every day is Food Day for the food and beverage industry.” (Exactly, that’s why we need our own day.)

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Pesticides Are Good for You

For years now, I have been hearing about the food industry’s influence on the annual conference of the American Dietetic Association — the nation’s largest gathering of nutrition professionals–with some 7,000 registered dietitians in attendance. Last month, I witnessed it for myself and discovered the corporate takeover by Big Food was worse than I even imagined. Read rest at Food Safety News…

PepsiCo wants to “scare the crap” out of your kids


The “chainsaw-wielding maniac” from Frito-Lay’s online game.

PepsiCo has long been my poster child for food corporations whose actions speak louder than words when to comes to responsible marketing. CEO Indra Nooyi loves to tout the company’s “Performance with Purpose” and show off the company’s “good-for-you” foods that it gets to define. Most don’t realize that PepsiCo is the nation’s largest food company, with five divisions spanning from soda to salty snacks to breakfast cereals. With annual revenues of $60 billion and 285,000 employees, PepsiCo is an multinational corporate behemoth.

Now the company’s true colors are revealed in all their twisted marketing glory. A legal complaint filed today with the Federal Trade Commission by the Center for Digital Democracy and several other groups called upon the agency to investigate PepsiCo and its subsidiary Frito-­Lay for “engaging in deceptive and unfair digital marketing practices” in violation of federal law.

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Why is the Federal Government Giving its Stamp of Approval to Ronald McDonald?

This statement was released today by Corporate Accountability International in response to the hearing held this morning in Congress on food marketing to children. See my previous article for more context.

Why is the Federal Government Giving its Stamp of Approval to Ronald McDonald?

By Sara Deon, Value [the] Meal campaign director, Corporate Accountability International

Bowing to industry pressure, the Federal Trade Commission announced today that its final proposed voluntary guidelines to protect children from predatory marketing would not require food corporations to remove “brand equity characters from food products that don’t meet nutrition guidelines.”

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Contact Michele Simon: michele@eatdrinkpolitics.com

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