2012: The Year to Stop Playing Nice

Instead of a potentially depressing year-in-review post, I decided to look ahead. (But do see Andy Bellatti’s amusing compilation of 2011 food news.) Given all the defeats and set-backs this year due to powerful food industry lobbying, the good food movement should by now be collectively shouting: I am mad as hell and I’m not going to take it anymore.

If you feel that way, I have two words of advice: get political.

I don’t mean to ignore the very real successes: increases in farmers markets, innovative and inspiring programs such as Food Corps, and an increasingly diverse food justice movement, just to name a few. But lately, at least when it comes to kids and junk food, we’ve been getting our butts kicked.

And it’s not just because corporations have more money to lobby, of course they do. It’s that too often, we’re not even in the game. Or, we tend to give up too easily. While I know many food justice advocates who understand this is a political fight over control of the food system, sadly I cannot say the same thing about some of my public health colleagues. Too many nonprofits, foundations, and professionals are playing it safe, afraid to take on the harder fights.

A politician from Maine I interviewed for my book was complaining to me about how food industry lobbyists were in his state capital every single day, while public health sent the occasional volunteer. His sage advice to us advocates: “You may be out-gunned, but you have to bring a gun.”

Moreover, many groups have shown that you don’t always even need a bigger gun. The small but impressive organization, Campaign for a Commercial-Free Childhood proved that this summer when it won an important victory against Scholastic regarding its corporate-sponsored materials. How did they do it? A combination of smart campaigning and effective media. Not by playing nice.

Many public health folks I know are more comfortable with research and data than politics and lobbying. But if we are to make real progress, that has to change. Back in May, after a series of defeats, my colleague Nancy Huehnergarth wrote a great call-to-action. She noted how public health advocates and its funders are “very genteel” and that when industry lobbying beats us back, advocates just want more science, believing that the new data “will finally convince policymakers and the public to take action.” But it doesn’t work that way, as she explains:

The reality is that when going up against deep-pocketed, no-holds barred opponents like Big Food, Big Beverage and Big Agriculture, public health’s focus on science and evidence is easily trumped by money and messaging. If public health advocates don’t start rolling up their sleeves and using some of the same tactics used by industry, progress in this fight to create a safe, healthy, sustainable food system is going to move very slowly.

OK, now for some good news. We are already seeing positive signs that indeed, the food movement is getting more political. Recent defeats are helping to mobilize people even more, as folks realize the food industry is not playing nice, so we can’t either. Here then, are just a few signs of hope for 2012:

1) The growing political movement opposing genetically-engineered foods, which includes a huge Just Label It campaign with an impressive list of supporters. Stay tuned also for the 2012 ballot initiative in California to label GMOs.

2) Powerful nonprofit organizations (who don’t shy away from politics) getting involved for the first time in nutrition policy. For example, the Environmental Working Group’s recent report on sugary cereals called out the utter failure of Big Food’s voluntary nutrition guidelines on marketing to children. Given EWG’s one million-plus supporters, I can’t wait to see where they go with this issue in 2012.

3) Increasing coverage in mainstream media that food industry marketing (and not just personal responsibility) bears much of the blame for the nation’s public health crisis. Examples include a front page story in a recent Sunday edition of the San Francisco Chronicle and Mark Bittman’s weekly Opinionator column in the New York Times, which is consistently smart and hard-hitting.

4) Speaking of media, as traditional investigative journalism outlets have become more scarce, a new breed of reporters may be born from an innovative project just launched in November: Food and Environmental Reporting Network. Its mission is to “produce investigative journalism on the subjects of food, agriculture, and environmental health in partnership with local and national media outlets.” Judging from its first in-depth report on dairy CAFOs in New Mexico, I am looking forward to more in 2012.

5) Finally, the Occupy movement, while still very young, has already inspired a number of food politics offshoots. As I wrote after Food Day, several others have penned calls to action showing the deep connections between corporate control of the food supply and economic injustice. (If you read just one, Tom Philpott’s Foodies, Get Thee to Occupy Wall Street should convince you.) Also, the amazing grassroots organization Food Democracy Now (based in Iowa) recently organized an “Occupy Wall Street Farmers’ March” to bring the message that family farmers are also the 99%. (Read organizer Dave Murphy’s moving account of the successful event and watch the videos of the passionate speakers – I promise you will be inspired.)

There are many other amazing groups, farmers, and eaters organizing all over the country (and the world) to take back our food supply from corporate profiteers. We’ve got plenty of challenges ahead, with the farm bill up for renewal and more school food nutrition standards to fight for, just for starters. I am hopeful that next year we will see the food movement get even more political. I just hope I can also say, by the end of 2012, that it was the year more of my public health colleagues joined in.

11 Responses to “2012: The Year to Stop Playing Nice”

  1. bob howard says:

    A government that has gotten too big and out of control for the benefit of “We the People….”

  2. Great post! I Look forward to reading more of your work, Michele

  3. James says:

    @bob it’s not the size of government that is the issue, it is the undue (unfair) influence that corporations have over our governent that is the issue.

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  7. DanW says:

    so pretty much we need guerilla warfare (metaphorically) to defeat a larger force (Big Ag, etc) through smart and effective strikes of the truth, eh

  8. Amber says:

    Great piece! Thanks for sharing the link to the Food & Environmental Reporting Network. It sounds like an excellent agency. Look forward to reading more about them.

    I really like your point that we generally look for more science and data to support our side of the argument–rather than using wise PR campaigns. It’s so true!!

    Thanks for a great read.

  9. LeslieintheGarden says:

    The most powerful influence is the Consumer. I’m one person who makes a point not to buy crap, and try to source or grow local, and be aware of how what I’m eating, was raised. Big corporations dominate the information that ends up in mainstream media, the primary source of nutrition and food information, so their message becomes gospel. Social media may end up being the best method of driving information to consumers so they can make informed choices instead of (for instance) buying XYZ cereal simply because the manufacturer claims it’s healthy and natural even though it has more sugar than a candy bar.

  10. [...] and How to Fight Back.  ”2012: The Year to Stop Playing Nice” was first posted on her website Dec. 20, 2011. © Food Safety [...]

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