by Michele Simon and Cara Wilking
Looking back at 2013, while the food movement made progress in certain areas (such as school food and GMO labeling), when it comes to exploitative food marketing to children meaningful change remains elusive. Let’s Move director and White House chef Sam Kass recently acknowledged the obvious when he said this issue was “really tough” given how much money is at stake for industry.
All we seem to hear from the major food corporations about marketing to children are self-serving promises and announcements of future changes. As public health lawyers, that got us wondering, who’s making sure even these minimal commitments are being kept? The question is worth exploring if we want to actually improve children’s diets—not just create positive PR buzz for Big Food. With reports of adults ever-deteriorating eating habits in 2013 coupled with appalling teen heart health, the health stakes are too high to just wait for the food industry to do the right thing.