These days health-conscious consumers are increasingly seeking out food products not only with fewer ingredients and a “clean label”, but also foods produced in a manner that minimizes harm to the environment, among other ethical business practices. And it’s not enough to claim your product is healthy or sustainable with just words; to get that much-needed boost in a highly competitive marketplace, many food companies are spending the extra money to obtain third-party certification for various claims.
With far too much to regulate and too few resources, the U.S. Food and Drug Administration has to be selective in enforcing deceptive marketing laws. Similarly, the Federal Trade Commission, which oversees all advertising, can’t police everybody. But while the feds have better things to do than troll the supermarket aisles looking for the latest dubious health claim, that doesn’t mean food marketers can get sloppy.
By becoming benefit corporations, they can pursue social responsibility, not just the bottom line
In a marketplace full of greenwashing, I often scoff at the various certification programs that allow for-profit businesses to promote themselves as being sustainable or otherwise socially responsible. But a closer look at a certification dubbed B Corp suggests real promise. Companies with B Corp certification meet certain public benefit standards. The private certification is offered by a nonprofit called B Lab, which uses a point system to assess companies in the areas of governance, workers, community and the environment. Businesses that gain the certification can place the B Corp logo on its marketing materials — like the Fair Trade label for coffee. Read rest at Al Jazeera America …
Food and Beverage Marketing: Beyond Compliance
Over the past 18 years as a lawyer and public health advocate, I have scrutinized the ways that food companies use misleading or illegal marketing to unfairly influence consumers. I will continue to call out these deceptive practices as long as the industry continues to use them.
As I wrote in June, a bitter fight erupted in Washington, D.C., when the School Nutrition Association (SNA) — representing the nation’s 55,000 school food professionals — decided to oppose nutrition improvements to federally subsidized school meals, claiming that districts face insurmountable challenges from too many changes happening too quickly. Michelle Obama has made the Healthy Hunger-Free Kids Act of 2010 one of her top causes and she is pulling no punches defending the new rules, which require schools to serve lower-sodium and lower-fat meals with more whole grains and fruit and vegetable servings. The result is an unfortunate standoff between the White House and the SNA’s current leadership. Read rest at Al Jazeera America ....
I recently attended the annual meeting of the School Nutrition Association, the trade group that represents the 55,000 food service workers who have the thankless job of feeding millions of schoolchildren every day. While there, I tweeted out a few photos I took on the expo floor and I’ve uploaded all 82 of them to Instagram here.
The images are more or less organized by either food category or company. Several of the event’s official sponsors, including Tyson, PepsiCo, and Domino’s were listed on prominent signs here and here.
First is a series of mascots, including Smuckers, Chester the Cheetah, and the State Fair hotdog. At the National Dairy Council booth, attendees were lined up to have their photo taken with a statue of a cow. Why? Because (I was told) they would get a plush toy cow. The booth was promoting “Fuel up to Play” a nutrition program in schools that emphasizes dairy.
Last week I attended the School Nutrition Association’s annual meeting in Boston, a gathering of the nation’s school food service workers. While most of the controversy lately has focused on the federally-required improvements to nutrition standards for school lunches, getting lost in the shuffle are new standards coming online this fall for school snacks and beverages. Read rest at TIME.com …
Industry and government work together to promote everything from fast-food pizza to sugary milk in schools
People often ask me, “How does lobbying work?” Last week it was with fat and sugar, when the International Dairy Foods Association (IDFA) hosted its 32nd annual Capitol Hill Ice Cream Party. Some 6,000 bowls of ice cream were served up to Sen. Tom Harkin, Reps. Pete Sessions, Robert Aderholt, Jeff Denham, John Shimkus, Ron Kind and Lamar Smith, among others, according to Politico. Dairy lobbyists are ever present in Washington, and their efforts usually pay off. For example, last year when the IDFA implored the U.S. Department of Agriculture (USDA) to give dairy foods a pass in the new snack food guidelines for schools, the agency capitulated, opening school doors to even more junk food, such as YoCrunch Lowfat Yogurt with M&Ms.
This is just one of many examples I uncovered in a report I published last month, “Whitewashed: How Industry and Government Promote Dairy Junk Foods” (PDF). The dairy industry, propped up by government, has convinced us of the health benefits of milk and other dairy products. The assumption that eating dairy is essential to the diet has obstructed our ability to criticize federal government support for unhealthy dairy products, of which there are many. Read rest at Al Jazeera America …
Following is the media coverage so far for my recent report, Whitewashed: How Industry and Government Promote Dairy Junk Foods.
Mother Jones: How the US Government Helps McDonald’s Sell Junk Food
Los Angeles Times: Bad government programs watch: Promoting milk as a health food
Food Politics: Michele Simon’s latest report: “Whitewashed”
Naturally Savvy: Most Dairy Products Are Junk Foods, Says New Report
The Incidental Economist: The continued power of the milk-industrial complex