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Book Summary
The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. Many people are starting to ask who is to blame and how can we fix the problem, especially among children? The major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills are increasingly on the defensive. In response, they are pretending to sell healthier food and otherwise position themselves as "part of the solution.” All the while, they continue to lobby against commonsense nutrition policies. This book explains how to fight back by offering reliable resources. Readers will learn how to spot the PR, how to not be fooled, and how to organize, for example, to improve school food. Appetite for Profit, for the first time:
Sneak Preview of Appetite for Profit
Sample Chapter: Battling Big Food in Schools
How You Can Help Spread the Word
Buy the book! Ask your local bookstore to order it. Click here to find a store in your area. Or buy it online: Amazon (and write a review)
Host a Book Talk Contact author Michele Simon at: Michele@informedeating.org or (510) 465-0322 to schedule a speaking event in your community.
Speaking Events
October 4: The Politics of School Food Conference, New York City Other speakers include Marion Nestle, Margo Wootan, and Ann Cooper
September 16: Next Level Fitness, 3234 Grand Ave, Oakland, 7pm
July 17: Netroots Nation, Austin, TX
May 13: South Bay Writers, Sunnyvale, CA
April 3: Campaign for a Commercial-Free Childhood Summit, Boston
2007 Events
November 21: Toronto Public Health
November 20: Ontario Public Health Association
September 29: World Veg Festival, San Francisco
July 22: Elephant Pharm, Berkeley
July 14: Book Passage, San Francisco
July 11, National Association of Nutrition Professionals, Berkeley
June 20: Diesel Books, Oakland
June 11 & 12: Vegetarian Society of Hawaii
May 31: Mrs. Dalloway’s, Berkeley
May 11: Kids Being Healthy Expo, Baltimore
April 24: Food
and Society Policy Conference, Traverse City, Michigan April 14: San Francisco Vegetarian Society
March 14: Stanford University Prevention Research Center, 4-5pm Farquhar Conference Room, N400, Hoover Pavilion, 211 Quarry Road
March 3: San Diego Food Not Lawns
February 8: Culinary Historians of Northern California, 5:15pm Magnes Museum, 2911 Russell St, Berkeley
February 1: Duke University School of Law, Room 3037, 12:15pm
February 1: University of North Carolina, Chapel Hill, 4:30pm For more info contact, Joseph Lee: jose.lee@unc.edu
February 2: Duke Law Journal Annual Administrative Law Conference Duke University School of Law, Room 3041, 9am
February 2: Regulator Bookshop, 7pm Durham, North Carolina
January 21: Marin Vegetarian Education Group, 7pm (6pm potluck) 4340 Redwood Highway, San Rafael For more info contact: VegetariansInMarin@earthlink.net
January 13: Mensa Monthly Gathering, 3pm, talk begins at 3:30 (Free) Barnes & Noble, Jack London Square, Oakland
2006 Events
December 9: Book Release Party! 2-4pm, refreshments served First Unitarian Church of Oakland
October 10: Bridging Borders Toward Food Security, Vancouver, BC
October 10: Litquake, book festival, San Francisco
October 27: Campaign for a Commercial-Free Childhood Annual Summit
October 30: Boston College, with Professor Juliet Schor
October 31: Boston University, with Professor Ellen Ruppell Shell
October 31: Tufts University Friedman School of Nutrition Science and Policy
November 1: Judge Rotenberg Educational Center
November 1: Massachusetts Public Health Association
November 4: Legal Approaches to the Obesity Epidemic, Boston
November 5-8: American Public Health Association Annual Meeting, Boston
November 9: End Hunger Connecticut's Annual Meeting, Hartford
November 9: Rudd Center for Food Policy and Obesity at Yale University
November 9: Yale University, Epidemiology and Public Health, New Haven
November 13: New York University
November 15: University of Pennsylvania, with Professor Mary Summers
November 16: New York City Nutrition Education Network, with Anna Lappé
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