Marketing to Kids

How to Stop Deceptive Food Marketers? Take Them to Court

http://www.healthbeyondhype.com/info/wp-content/uploads/2011/06/natural-junk.jpeg

Last week, Monster Beverage filed an unusual lawsuit against the San Francisco City Attorney’s office to stop an attempt to place restrictions on the company’s highly caffeinated and potentially harmful products aimed at youth. This aggressive move is a form of backlash against using the legal system to hold the food and beverage industry’s accountable for deceptive marketing practices.
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Ridding Schools of Fast Food, Junk Food, and Soda Pushers

With the passage of the Healthy, Hungry-Free Kids Act of 2010, in addition to improving school meals, Congress required the U.S. Department of Agriculture to update nearly non-existent nutrition standards on so-called competitive foods. These are foods sold outside the school meal program, including fast food items sold alongside the reimbursable lunches, and soft drinks and junk food sold in vending machines, school stores, fundraisers, and the like.

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Michele Simon’s Upcoming Speaking Events

Hope to see you at one of these venues. To have me speak in your area, contact me here.

New York City
March 20: CUNY School of Public Health at Hunter College
Force Fed: How Food Industry Disinformation Undermines Public Health
For details, see PDF flyer.

Boston
March 21-23
Consuming Kids Summit: Reclaiming Childhood from Corporate Marketers
Is This Even Legal? Demystifying the Laws on Marketing to Children (panel)
Slowing Down the Clown: Policy Tools to Protect Children from Fast Food in Your Area (workshop)

Southern California
April 9: Urban and Environmental Policy Institute, Occidental College, Los Angeles
Force Fed: Deconstructing Food Industry Lies
Class begins at 1:30pm; Room: Lower Herrick.

June 18-20: 7th Biennial Childhood Obesity Conference, Long Beach
Marketing healthy foods to children: Do the ends justify the means? (panel discussion)

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Retailer Just Says No to Exploiting Children

MOM's Organic Market bans products targeting children

Sign at Mom’s Organic Market

As the frequent bearer of bad news about the food industry, I am thrilled to share a positive story. Last month, MOM’s Organic Market, a small retail chain based in the Baltimore area, announced it would stop carrying products featuring children’s cartoon characters:

Products ranging from Dora the Explorer frozen soybeans to Elmo juice boxes will be discontinued and replaced with organic alternatives in cartoon-free packaging.

Company CEO Scott Nash blogged last August about how his young daughter begged for a cereal she never tasted because of “Clifford the Big Red Dog” on the box, putting the store’s policy into motion. The company sent me this list of discontinued items, which includes numerous Earth’s Best products, along with a few other natural food companies.

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Is the Academy of Nutrition and Dietetics Silencing its Members Who Object to McDonald’s Sponsoring Lunch?

2/28 Postscript: In happy news, Tara Marino reports that after an exchange with Lauren Fox (social media manager for AND), she will be reinstated. Fox claimed that Marino’s comments were not the reason for her removal but rather AND was deleting all non-members of the Academy. Marino provided her member number, which cleared things up. However, still no word back from the California affiliate.

I received the following email from registered dietitian Tara Marino who says she was recently “deleted” from the Academy of Nutrition and Dietetics LinkedIn group after expressing support for my report on the organization’s questionable corporate sponsors. (See previous post on a similar silencing attempt.)

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The Other NRA: National Restaurant Association

This week, Saru Jayaraman, an amazing advocate for food workers as co-founder of the Restaurant Opportunities Centers United and now director of the Food Labor Research Center at the University of California, Berkeley is releasing her new book, Behind the Kitchen Door.

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Addressing Alleged “Inaccuracies” of the ‘And Now a Word from Our Sponsors’ Report

In the first few days after my report on the conflicted corporate sponsorship of the Academy of Nutrition and Dietetics, the Academy’s response was to make vague accusations about “factual inaccuracies” contained in my report. After I complained about AND’s failure to be specific, they posted this list entitled, “Addressing Inaccuracies of the ‘And Now a Word from Our Sponsors’ Report.” It sure looks impressive, with 14 items I supposedly got wrong. However, upon closer inspection, it’s just more of the same public relations spin from a desperate organization.

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Academy of Nutrition and Dietetics Controlling Responses to My Report

A colleague sent me the following email message that went out to members of the Missouri Dietetics Association (MDA). I think it pretty much speaks for itself. See note at the end, which includes: “Do not reply to this message, as this is not a discussion forum.” Obviously not. Continue reading →

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Media Coverage for Report, And Now a Word from Our Sponsors

Below are the media outlets and blogs that covered my report released last month on the conflicted corporate sponsorships of the Academy of Nutrition and Dietetics. See also my post on how the Academy has chosen to respond by shooting the messenger.

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McDonald’s “Educating” Nutrition Professionals

McDonald's booth at Academy of Nutrition and Dietetics expo promoting smoothies

In the report I recently released, (covered by the New York Times) “And Now a Word from Our Sponsors,” I described the various ways the food industry influences the largest trade group of nutrition professionals: the Academy of Nutrition and Dietetics. While other corporations such as Coca-Cola play a more prominent role by being an “Academy Partner,” McDonald’s engaged in its trademark health-washing at the Academy’s annual meeting last fall.

Read rest at Corporate Accountability International…

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