California’s Proposition 37, which would have required labeling of GMO foods, died a painful death last night. Despite polling in mid-September showing an overwhelming lead, the measure lost by 53 to 47 percent, which is relatively close considering the No side’s tactics.
Last month, I wrote about how the food industry has hired powerful consultants with ties to Big Tobacco to oppose California’s Proposition 37, which would require labeling of all genetically engineered foods. Now, the No on 37 campaign (ironically named the “Stop the Deceptive Labeling Scheme”) is putting up alleged scientific experts to do its bidding, once again taking a page from the tobacco industry playbook.
