Posts Tagged ‘childhood obesity’

The Fallacy of Marketing “Healthy Food” to Children

By focusing on marketing, Michelle Obama’s Let’s Move campaign won’t save our children’s health

Michelle Obama is probably the most popular first lady in recent memory, with approval ratings embarrassingly higher than her husband’s, at least in 2012. She is the picture of health, speaks openly about the challenges of raising two daughters and feeding them right and uses her platform to call attention to the country’s childhood obesity crisis through her Let’s Move program. And yet, with all this going for her, even she cannot make a serious dent in the problem of how food and media corporations are targeting children with junk-food advertising. Read rest at Al Jazeera America ….

Holding Big Food Accountable for False Claims of Responsible Marketing to Children

by Michele Simon and Cara Wilking

Looking back at 2013, while the food movement made progress in certain areas (such as school food and GMO labeling), when it comes to exploitative food marketing to children meaningful change remains elusive. Let’s Move director and White House chef Sam Kass recently acknowledged the obvious when he said this issue was “really tough” given how much money is at stake for industry.

All we seem to hear from the major food corporations about marketing to children are self-serving promises and announcements of future changes. As public health lawyers, that got us wondering, who’s making sure even these minimal commitments are being kept? The question is worth exploring if we want to actually improve children’s diets—not just create positive PR buzz for Big Food. With reports of adults ever-deteriorating eating habits in 2013 coupled with appalling teen heart health, the health stakes are too high to just wait for the food industry to do the right thing.

Continue reading →

Clowning Around with Charity: How McDonald’s Exploits Philanthropy and Targets Children

New report from Eat Drink Politics exposes McDonald’s charitable activity as a marketing tool to deflect critics

Clowning_Around_Cartoon_only

Pop quiz: Who do you think funds the hundreds of Ronald McDonald Houses around the nation? McDonald’s right? Sort of, but not really. While McDonald’s gets 100 percent of the brand benefit from Ronald McDonald House Charities, the burger giant only provides about 20 percent of its funding globally. At the local level, it’s closer to ten percent, with some of that money coming from donation boxes at McDonald’s outlets, that is, from customers.

Continue reading →

Super-Sized Lies: Why You Can’t Trust Promises by McDonald’s

Bill Clinton McDonalds

McDonald’s CEO Don Thompson, former President Bill Clinton, and Alliance for a Healthier Generation’s Dr. Howell Wechsler.

The headlines certainly sounded impressive: “McDonald’s to Scrap Soda From ‘Happy Meal’ Ads” and “McDonald’s Ditches Soda In Happy Meal Menus.” In a grandiose announcement from the Alliance for a Healthier Generation (an offshoot of the Clinton Foundation), McDonald’s proved once again that it’s not only the world’s fast-food leader, but also the king of spin. This time, Bill Clinton himself was on hand for the nifty photo op with McDonald’s CEO Don Thompson at the Clinton Global Initiative’s annual meeting. Despite the seal of approval from the (mostly vegan) former president, I’ve learned to approach these sorts promises from McDonald’s with skepticism.

Continue reading →

The Wrong Obama Gives Tough Talk on Junk Food Marketing to Kids

Last week Michelle Obama gathered 100 food industry representatives, academic experts and public health advocates for a “summit” at the White House to discuss junk food marketing to children. The event included public remarks by the first lady followed by a closed-door discussion among attendees, ostensibly to come up with some solutions. The first lady’s speech was better than I had anticipated. As someone who was skeptical about Mrs. Obama’s Let’s Move program from the beginning, with good reason as it turned out, I am happy to report she didn’t pull any punches.

Continue reading →

Nutrition Standards Won’t Fix Big Food’s Worst Child Marketing Tactics

Last month, I participated in an important panel at a childhood obesity conference to discuss the current strategy backed by some advocacy groups: asking industry to market “healthier” foods to children. But as Susan Linn and I recently argued, any marketing to children is harmful, regardless of the product’s nutritional content. Instead of begging corporations to tweak the grams of sugar, fat and salt that these highly processed junk foods contain, we should demand that industry stop exploiting children altogether. Some advocates argue this approach is too radical. But it’s actually far more practical and ultimately more effective because of certain key tactics that industry uses to target children.

Read rest at Corporate Accountability International.

Is a Nutritionism Approach to Marketing to Children the Best We Can Do?

Last week at a childhood obesity conference, I participated in an important panel to discuss what has become a controversial strategy among some advocates for children’s health: calling on industry to market “healthy” food to children.

As Susan Linn and I explained in our recent article, any marketing to children is deceptive and harmful; it doesn’t matter what the product is.

Continue reading →

The Dark Side of Marketing Healthy Food to Children

By Susan Linn and Michele Simon

In response to the public outcry over the negative impacts of junk food marketing to children, food companies have started using popular media characters to market “healthy” foods to children. These products include fruits and vegetables, as well as processed food. So we now have Campbell’s Disney Princess “Healthy Kids” soup, Kellogg’s Scooby-Doo! cereal (with less sugar), and others.

But is this really progress?

The developmental vulnerabilities of children, along with the legal, ethical, and political pitfalls of encouraging the food industry to target kids, make marketing food to children harmful regardless of nutritional content.

Continue reading →

Top 10 Lies Told by McDonald’s CEO at Annual Shareholder’s Meeting

http://coreyolo.files.wordpress.com/2012/02/mcdonalds.jpg
Last week at McDonald’s annual shareholder’s meeting, CEO Don Thompson got caught off-guard when a team of 15 advocates, led by Corporate Accountability International, descended upon corporate headquarters to question the fast food leader’s relentless exploitation of children and communities of color.

Read rest at Corporate Accountability International ….

Sorry Mrs. O, But Jumping Jacks Won’t Cut It

At a recent summit on childhood obesity, the first lady announced a shift in her well-known Let’s Move campaign — away from food reform and toward an increased focus on exercise. Instead of “forcing [children] to eat their vegetables,” she told her audience, “it’s getting them to go out there and have fun.” Yes, you heard that right. The first lady actually said that eating vegetables is a chore. And that playing is a preferable focus for her campaign because it’s easier. Read rest at Grist…

Join Email List

Speaking Requests

Media Requests

Contact Michele Simon: michele@eatdrinkpolitics.com

Archives

  • 2014 (14)
  • 2013 (67)
  • 2012 (70)
  • 2011 (53)
  • 2010 (49)