Big Mayo scrubbing Hellmann’s website to cover up deception after filing lawsuit against Hampton Creek
Screen shots of Hellmann’s promotion showing altered customer reviews. (Click for larger resolution.)
Last week I wrote about the negative PR backlash against global giant Unilever for its desperate lawsuit against Hampton Creek over Just Mayo, a new product made without eggs that is quickly stealing market share from twin brands Hellmann’s and Best Foods, the market leaders. Most corporations shy away from filing these sorts of competitor lawsuits and Unilever is about to find out why.