Potential legal violations uncovered in secret PR effort to damage egg-free competitor
Hundreds of pages of disclosed communications from the American Egg Board reveal a coordinated two-year plan to undermine and attack Hampton Creek, the San Francisco-based food company, seen as a “threat” and “major crisis” to the egg industry.
One of the most important ways that industrial animal agriculture promotes its products is through Congressionally-mandated “check
off” programs. Each industry member pays into a collective fund that is controlled and managed by the U.S. Department of Agriculture. The American Egg Board is the egg industry’s check off program. Very specific rules govern how it operates, all supposedly overseen by the USDA. The Egg Board’s stated mission (which stems from federal law) is “to allow egg producers to fund to carry out proactive programs to increase demand for eggs and egg products through research, education and promotion.”
And yet, USDA’s recent response to a Freedom of Information Act request reveals a number of highly questionable activities that likely violate federal law. The documents (summarized here) are mostly email exchanges between Egg Board executives and others in the egg industry, or with PR consultants, and reveal a disturbing pattern of attacks on Hampton Creek over a two-year period from 2013-2014. (There’s no indication that the campaign has stopped.)
As I documented last fall, Hampton Creek’s early success has touched a nerve in the industrial food industry. These documents show that the lawsuit by Unilever over the start-up’s Just Mayo product was child’s play compared to the Egg Board’s activities. Below is a summary of the most egregious communications.