These days health-conscious consumers are increasingly seeking out food products not only with fewer ingredients and a “clean label”, but also foods produced in a manner that minimizes harm to the environment, among other ethical business practices. And it’s not enough to claim your product is healthy or sustainable with just words; to get that much-needed boost in a highly competitive marketplace, many food companies are spending the extra money to obtain third-party certification for various claims.
Posts Tagged ‘FDA’
Food and Beverage Marketing: Beyond Compliance
Over the past 18 years as a lawyer and public health advocate, I have scrutinized the ways that food companies use misleading or illegal marketing to unfairly influence consumers. I will continue to call out these deceptive practices as long as the industry continues to use them.
The food and beverage giant’s new sweetener causes confusion with claims of FDA approval
For years, the processed-food industry has searched in vain for a low-calorie sweetener that actually tastes good, let alone one that retains the flavor profile of the underlying product. In 2010, the food and beverage giant PepsiCo formed an agreement with the flavor company Senomyx to “focus on the discovery, development and commercialization of sweet enhancers and natural high-potency sweeteners.” That partnership appears to be paying off; there is tremendous profit potential for both companies, given the recent dips in soda sales. Which makes the deceptive nature of a recent press release that much more troubling. Read rest at Al Jazeera America …
In secret documents that I uncovered in November, the Grocery Manufacturers Association (aka food industry lobbyists) laid out its five-point plan for opposing the labeling of foods containing genetically-modified organisms or GMOs. First on the list: “To oppose all state efforts that would impose mandatory labels” including state legislation. With more than 20 states having introduced state bills to require GMO labeling, the junk food lobby has its work cut out for it. But they’ve wasted no time as the 2014 legislative session gets underway, starting with targeting the New Hampshire capital.
The food lobby wants a voluntary federal approach to GMO labeling, but we should let the states have their way, for now.
Those advocating for improvements to our broken food system have, of late, had little to crow about. However, in recent years, a growing movement to label foods made with genetically modified organisms (GMOs) has begun showing real promise. While the food industry continues to make unsubstantiated and deceptive claims that GMO labels would be confusing or increase food costs, polls show that more than 90 percent of Americans favor GMO labeling. And the states are listening. At least 20 states have proposed legislation requiring that genetically engineered foods be labeled. Read rest at Al Jazeera America ….
Big Food Recycles its Lies and Dirty Tricks in California to Fool Washington State Voters into Rejecting Labeling Initiative
The final result from Washington State’s ballot initiative to label genetically-engineered foods was painfully close. A mere two percentage points (38,000 voters) made the difference between yes and no. Similarly, last year in California, the Yes side lost by a narrow margin. Also in both states, early polling showed a strong lead, which was then chipped away at by a barrage of ads from the No campaign. Lying underneath this same pattern is an ugly industry play book that explains how voters can change their mind so easily.
Last year in this space I asked if it was time for the Food and Drug Administration to define how food makers can and cannot make “natural” claims on their labels. With Americans looking for healthier options, more food companies are jumping on the natural bandwagon, despite many overly processed products being anything but.
Internal documents from the Grocery Manufacturers Association reveal height of corporate chutzpah. Industry’s solution to GMO labeling is to: “Pursue statutory federal preemption which does not include a labeling requirement.”
With the disappointing results now in from I-522, the initiative in Washington State that would have required labeling of genetically-engineered food (aka GMOs), the looming question is, what’s next? At least for the junk food lobby, that answer in painfully clear: stop this state-level movement at any cost. In today’s New York Times, Stephanie Strom reports on the dirty details contained in industry documents that I obtained from the Washington State attorney general’s office in the wake of a lawsuit brought against the Grocery Manufacturers Association for illegally concealing donors to the No on 522 campaign.