Last week the Federal Trade Commission released its follow-up report on how the food industry markets to children. The media spin is mostly about reduced expenditures, which could be good thing. But is it for real? I asked Bruce Bradley, who worked for fifteen years as a marketer at companies like General Mills, Pillsbury, and Nabisco. He has a different interpretation of what’s going on.
Posts Tagged ‘Federal Trade Commission’
Is Big Food Playing Games with Data Reported to Feds on Marketing to Children? A Q&A with ex-industry insider Bruce Bradley
Feds’ Nutritionism Approach to Food Industry “Progress” on Marketing to Children – Q&A with registered dietitian Andy Bellatti
Last week the Federal Trade Commission released its follow-up report on how the food industry markets to children. The agency praised companies for minor improvements in the nutritional profile of some products aimed at children. I asked registered dietitian Andy Bellatti for his take on the FTC’s approach.
I recently gave several talks at the American Public Health Association conference, an annual gathering of some 12,000 enthusiastic public health professionals. In years past, not many presentations (other than my own) focused on the role of corporations to harm the public’s health. I am happy to report this is changing, as numerous panels struck such a theme. The following is a summary of my talk on the recent failed attempt by the federal government to rein in junk food marketing to children, and why it’s time to set a new and much bolder course to fix this problem.
Last month, the Federal Trade Commission took public comments on a proposed settlement with the alcohol company Phusion Projects, which makes a beverage line called Four Loko. You might recall in 2010 how that product gained much notoriety for sending scores of college students to the emergency room as a result of its dangerous combination of alcohol with caffeine. In a rare victory of government action in favor of public safety, in November 2010, the Food and Drug Administration forced Phusion and other companies to remove the caffeine. (Read my case study here.) But of course, the story doesn't end there, as these companies always have another trick up their sleeve to get youth hooked.
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