If you wanted to ensure a report gets buried, a good time to release it would be the Friday before a holiday week. That the Federal Trade Commission released its latest report on marketing to children then speaks volumes about how seriously the Obama Administration is taking this intractable problem.
Last week the Federal Trade Commission released its follow-up report on how the food industry markets to children. The media spin is mostly about reduced expenditures, which could be good thing. But is it for real? I asked Bruce Bradley, who worked for fifteen years as a marketer at companies like General Mills, Pillsbury, and Nabisco. He has a different interpretation of what’s going on.
Last week the Federal Trade Commission released its follow-up report on how the food industry markets to children. The agency praised companies for minor improvements in the nutritional profile of some products aimed at children. I asked registered dietitian Andy Bellatti for his take on the FTC’s approach.
