Posts Tagged ‘Let’s Move’

School Food Lobby Flip-flops on Healthy School Lunches

School Nutrition Association includes such Big Food sponsors as PepsiCo, Domino’s and Muffin Town.

Perhaps the most visible advocate for improving school food, Michelle Obama is now defending what shouldn’t be such a controversial idea: adding fruits and vegetables to public school lunches. Ask any nutrition expert what foods Americans — especially kids — need more of in their diet, and the answer would be the same: fresh produce. But some Republicans, such as Rep. Robert Aderholt of Alabama, never seem to miss an opportunity to turn a no-brainer into a political battle, particularly when it comes to school food. (Who can forget the pizza as a vegetable debacle?) And just in time to give them the necessary cover, they got a gift from an unlikely source. The School Nutrition Association (SNA) has asked Congress to approve waiver requests for schools that are struggling to comply with federal nutrition regulations aimed at improving children’s health.

Read rest at Al Jazeera America …

The Fallacy of Marketing “Healthy Food” to Children

By focusing on marketing, Michelle Obama’s Let’s Move campaign won’t save our children’s health

Michelle Obama is probably the most popular first lady in recent memory, with approval ratings embarrassingly higher than her husband’s, at least in 2012. She is the picture of health, speaks openly about the challenges of raising two daughters and feeding them right and uses her platform to call attention to the country’s childhood obesity crisis through her Let’s Move program. And yet, with all this going for her, even she cannot make a serious dent in the problem of how food and media corporations are targeting children with junk-food advertising. Read rest at Al Jazeera America ….

Why is the Robert Wood Johnson Foundation Releasing Politically-charged Data Ahead of Peer Review?

When I was asked yesterday by POLITICO to comment on a press release from the Robert Wood Johnson Foundation celebrating the food industry’s alleged reduction in calories, I thought, Oh, that data we’ve been waiting for is finally is published. But I was wrong. As I reported last June, a collection of food companies calling themselves the “Healthy Weight Commitment Foundation” jumped the gun with a self-congratulatory release claiming to have made good on its 2010 “pledge” with the first lady’s Let’s Move campaign to reduce the number of calories in the food supply by 1.5 trillion.

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Holding Big Food Accountable for False Claims of Responsible Marketing to Children

by Michele Simon and Cara Wilking

Looking back at 2013, while the food movement made progress in certain areas (such as school food and GMO labeling), when it comes to exploitative food marketing to children meaningful change remains elusive. Let’s Move director and White House chef Sam Kass recently acknowledged the obvious when he said this issue was “really tough” given how much money is at stake for industry.

All we seem to hear from the major food corporations about marketing to children are self-serving promises and announcements of future changes. As public health lawyers, that got us wondering, who’s making sure even these minimal commitments are being kept? The question is worth exploring if we want to actually improve children’s diets—not just create positive PR buzz for Big Food. With reports of adults ever-deteriorating eating habits in 2013 coupled with appalling teen heart health, the health stakes are too high to just wait for the food industry to do the right thing.

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The Wrong Obama Gives Tough Talk on Junk Food Marketing to Kids

Last week Michelle Obama gathered 100 food industry representatives, academic experts and public health advocates for a “summit” at the White House to discuss junk food marketing to children. The event included public remarks by the first lady followed by a closed-door discussion among attendees, ostensibly to come up with some solutions. The first lady’s speech was better than I had anticipated. As someone who was skeptical about Mrs. Obama’s Let’s Move program from the beginning, with good reason as it turned out, I am happy to report she didn’t pull any punches.

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Big Reality Check on Big Food’s Claims on Reducing Calories

In what is becoming an all too familiar sight, the major food corporations recently teamed up with the First Lady’s Partnership for a Healthier America to announce their latest PR attempt to look like they are helping Americans eat healthier. A group calling itself the Healthy Weight Commitment Foundation, led by the CEO of PepsiCo–the nation’s largest junk food and sugary beverage pusher–claims to have delivered on its promise made in 2010 (a commitment, get it?) to reduce calories “in the marketplace” by 1.5 trillion. They further claim to have exceeded this goal, and all this a full three years ahead of schedule. The quotes by all involved were practically giddy.

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How Your City Can Push Back Against Fast Food

Last week, the National League of Cities, which represents over 19,000 cities, villages and towns, hosted its annual meeting in Boston, with one of its three aims to “strengthen neighborhoods and families.” What better way to accomplish that goal than to challenge fast food’s influence in their communities? While a couple of conference sessions featured First Lady Michelle Obama’s Let’s Move! program, missing from the agenda was the role fast food plays in communities. That’s why Corporate Accountability International released a report and action guide earlier this year called “Slowing down fast food: A policy guide for healthier kids and families” – to fill this void. Read rest at Corporate Accountability International…

Time to Stop Marketing Food to Kids

I recently gave several talks at the American Public Health Association conference, an annual gathering of some 12,000 enthusiastic public health professionals. In years past, not many presentations (other than my own) focused on the role of corporations to harm the public’s health. I am happy to report this is changing, as numerous panels struck such a theme. The following is a summary of my talk on the recent failed attempt by the federal government to rein in junk food marketing to children, and why it’s time to set a new and much bolder course to fix this problem.

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Produce Industry Funders of Let’s Move Salad Bars to Schools are Putting Children at Risk: A Plea to Michelle Obama

The United Fresh Produce Association Foundation says it’s “proud to be a Founding Partner of the Let’s Move Salad Bars to Schools Initiative.” I thought the First Lady should know this trade group is responsible for killing a vital produce testing program that helps keep kids safe from infection.

Dear Mrs. Obama,

I am writing out of deep concern over Let’s Move’s partnerships with the United Fresh Produce Association and the Produce Marketing Association. These two groups have lobbied to kill a vital pathogen testing program. While the Let’s Move Salad Bars to Schools program is to be applauded, its association with these trade groups is not.

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Why I Am Not Attending or Watching “Weight of the Nation”

The national hysteria over obesity has reached a crescendo this week, as the U.S. Centers for Disease Control and Prevention hosts the conference, “Weight of the Nation” in Washington, DC. If you couldn’t make it, no worries, more fear-mongering is on the way in a four-part mini-series on HBO to air next week. The show of the same name is produced in coordination with several federal government agencies. The trailer alone almost brought me to tears, seeing all the awful stereotypes of fat people.

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