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Tag Archives: marketing to kids
McDonald’s Now Using Goats to Exploit Children
by Michele Simon and Kelle Louaillier To call McDonald’s latest advertising campaign aimed at children cynical doesn’t give enough credit to the fast food giant and its ad agency, Leo Burnett. The company says the new series of ads starting … Continue reading
PepsiCo: Master of Corporate Spin?
When I ask people to name the largest food company in America, most don’t realize the answer is PepsiCo. You may just think soft drinks when you hear the name, but PepsiCo actually owns a dizzying array of food and … Continue reading
Posted in Big Food, Child Nutrition, Lobbying, Marketing to kids, Public Health
Tagged Big Food, food industry lobbyists, junk food, marketing to kids, PepsiCo, public health
6 Comments
Take Action: Don’t let Big Food Market Junk Food to Kids
The following is from Margo Wootan, director of nutrition policy with Center for Science in the Public Interest, which has been leading the fight for decades to stop junk food marketing to children. She writes in response to my previous … Continue reading
Posted in Big Food, Marketing to kids
Tagged Congress, junk food, Margo Wootan, marketing to kids, Obama
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Congress to Kids: Drop Dead
Last month, when Congress declared pizza a vegetable, it was hard to believe things could get much worse. But never underestimate politicians’ ability to put corporate interests ahead of children’s health. In the massive budget bill just passed, Congress stuck … Continue reading
Posted in Big Food, Child Nutrition, Marketing to kids
Tagged Congress, junk food, marketing to kids, Obama, politics, school food regulations
15 Comments
Front of Package Labeling: An Exercise in Futility?
(The following is by Andy Bellatti, a Seattle-based dietitian, cross-posted from his Small Bites blog) The current issue of the Journal of Hunger & Environmental Nutrition includes a commentary co-authored by myself and public health attorney Michele Simon. The piece … Continue reading
Twinkies for Breakfast? Kids’ Cereals Fail Industry’s own Lame Nutrition Guidelines
Today the Environmental Working Group (best known for its “Dirty Dozen” list of pesticide-laden produce) released a not very surprising report detailing the insane amounts of sugar in children’s cereals. Kellogg’s Honey Smacks, at nearly 56 percent sugar by weight, … Continue reading
Posted in Big Food, Child Nutrition, Marketing to kids
Tagged child nutrition, Dietary guidelines, marketing to kids, sugary cereals
13 Comments
PepsiCo wants to “scare the crap” out of your kids
The “chainsaw-wielding maniac” from Frito-Lay’s online game. PepsiCo has long been my poster child for food corporations whose actions speak louder than words when to comes to responsible marketing. CEO Indra Nooyi loves to tout the company’s “Performance with Purpose” … Continue reading
Junk Food Industry Determined to Target Kids
Last week, as health advocates around the nation raced against a deadline to submit comments to the federal government on food marketing to children, the food industry was busy doing what it does best: Launching a massive PR campaign to … Continue reading