Posts Tagged ‘McDonald’s’

The Fallacy of Marketing “Healthy Food” to Children

By focusing on marketing, Michelle Obama’s Let’s Move campaign won’t save our children’s health

Michelle Obama is probably the most popular first lady in recent memory, with approval ratings embarrassingly higher than her husband’s, at least in 2012. She is the picture of health, speaks openly about the challenges of raising two daughters and feeding them right and uses her platform to call attention to the country’s childhood obesity crisis through her Let’s Move program. And yet, with all this going for her, even she cannot make a serious dent in the problem of how food and media corporations are targeting children with junk-food advertising. Read rest at Al Jazeera America ….

The Other NRA: National Restaurant Association eviscerates the rights of customers, workers, and children

213By Michele Simon and Saru Jayaraman

Food movement leaders tend to stick to their specific issues, whether it’s advocating for healthy food, fighting for workers’ rights or curbing marketing to children. For each of these issues, there are numerous food corporations that need to change. But there is one organization that conveniently provides us with one giant target for all of them: the National Restaurant Association.

Continue reading →

How Restaurant Lobby Blocks Living Wage for Fast Food Workers

If you ask most Americans about the NRA, they will think of the National Rifle Association. But another powerful industry trade group bearing those initials, the National Restaurant Association, conducts its own campaign of duplicitous lobbying and outright deception at the expense of the public interest. Read rest at Al Jazeera America ….

 

How Low Can McDonald’s Go to Disrespect its Workers?

IFWW

It seems both ironic and fitting that while most Americans are obsessed with food for the Thanksgiving holiday, this week also marks International Food Workers Week, organized by the Food Chain Workers Alliance.

While many large restaurant chains and other sectors of the food industry bear responsibility for mistreating their workers, recently, McDonald’s has engaged in a series of jaw-dropping and idiotic communications with its workforce. Each one is a painful reminder of how impossible it is to live on fast-food wages.

Continue reading →

Media Coverage for Clowning Around with Charity Report

Clowning_Around_Charity_Report_CoverI am pleased to see so many media outlets take an interest in my recent report, produced in collaboration with Corporate Accountability International and the Small Planet Fund.  Below is a round-up of the coverage so far.

USA Today: McDonald’s slammed over Ronald McDonald House giving. Also published in:

-       Democrat and Chronicle
-       Tucson Citizen
-       THV 11
-       The Indianapolis Star
-       Green Bay Press Gazette
-       Courier-journal.com
-       Livingston Daily
-       Courier Post Online
-       Wausau Daily Herald
-       Wisconsin In a Rapids Tribune
-       Ithaca Journal
-       Lohud.com
-       Press Connects
-       UTNE Alt Wire
-       Daily Tribune
-       Journal News
-       Press & Sun Bulletin
-       The Post-Crescent
-       Fort Myers News-Press

Continue reading →

Clowning Around with Charity: How McDonald’s Exploits Philanthropy and Targets Children

New report from Eat Drink Politics exposes McDonald’s charitable activity as a marketing tool to deflect critics

Clowning_Around_Cartoon_only

Pop quiz: Who do you think funds the hundreds of Ronald McDonald Houses around the nation? McDonald’s right? Sort of, but not really. While McDonald’s gets 100 percent of the brand benefit from Ronald McDonald House Charities, the burger giant only provides about 20 percent of its funding globally. At the local level, it’s closer to ten percent, with some of that money coming from donation boxes at McDonald’s outlets, that is, from customers.

Continue reading →

Super-Sized Lies: Why You Can’t Trust Promises by McDonald’s

Bill Clinton McDonalds

McDonald’s CEO Don Thompson, former President Bill Clinton, and Alliance for a Healthier Generation’s Dr. Howell Wechsler.

The headlines certainly sounded impressive: “McDonald’s to Scrap Soda From ‘Happy Meal’ Ads” and “McDonald’s Ditches Soda In Happy Meal Menus.” In a grandiose announcement from the Alliance for a Healthier Generation (an offshoot of the Clinton Foundation), McDonald’s proved once again that it’s not only the world’s fast-food leader, but also the king of spin. This time, Bill Clinton himself was on hand for the nifty photo op with McDonald’s CEO Don Thompson at the Clinton Global Initiative’s annual meeting. Despite the seal of approval from the (mostly vegan) former president, I’ve learned to approach these sorts promises from McDonald’s with skepticism.

Continue reading →

Is McDonald’s Kid-Themed Business Model Obsolete?

Last month, as USA Today described it, “Taco Bell will shock the fast-food industry on Tuesday by announcing plans to drop kids meals and toys at all of its U.S. restaurants.” CEO Greg Creed told the paper: “The future of Taco Bell is not about kids meals. This is about positioning the brand for Millennials.” Some were skeptical about the announcement, given that kids meals only represent half of one percent of Taco Bell’s overall sales. While increasing pressures on the fast food industry to stop marketing to children wasn’t the main reason for the change, it’s still a significant development.

Read rest at Corporate Accountability International.

Media Coverage of Report: And Now a Word From Our Sponsors

In January, I released a report called, And Now a Word from Our Sponsors: Are America’s Nutrition Professionals in the Pocket of Big Food? The report continues to receive media attention, in part due to a Change.org petition asking the Academy to clean up its act. Be sure to sign on. Also, please support Dietitians for Professional Integrity, a new group of dedicated registered dietitians working to change the Academy’s sponsorship policies.

Continue reading →

Nutrition Standards Won’t Fix Big Food’s Worst Child Marketing Tactics

Last month, I participated in an important panel at a childhood obesity conference to discuss the current strategy backed by some advocacy groups: asking industry to market “healthier” foods to children. But as Susan Linn and I recently argued, any marketing to children is harmful, regardless of the product’s nutritional content. Instead of begging corporations to tweak the grams of sugar, fat and salt that these highly processed junk foods contain, we should demand that industry stop exploiting children altogether. Some advocates argue this approach is too radical. But it’s actually far more practical and ultimately more effective because of certain key tactics that industry uses to target children.

Read rest at Corporate Accountability International.

Join Email List

Speaking Requests

Media Requests

Contact Michele Simon: michele@eatdrinkpolitics.com

Archives

  • 2014 (31)
  • 2013 (67)
  • 2012 (70)
  • 2011 (53)
  • 2010 (49)