Tag Archives: McDonald’s

McDonald’s Now Using Goats to Exploit Children

by Michele Simon and Kelle Louaillier To call McDonald’s latest advertising campaign aimed at children cynical doesn’t give enough credit to the fast food giant and its ad agency, Leo Burnett. The company says the new series of ads starting … Continue reading

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Posted in Child Nutrition, Marketing to kids | Tagged , | 8 Comments

Easy Legal Fix to San Francisco Happy Meal Law

Last week, McDonald’s made national headlines when it announced it had allegedly found a work-around to a San Francisco law designed to curb the predatory practice of using toys to lure kids into a lifetime of fast food. But as … Continue reading

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Posted in Child Nutrition, Marketing to kids | Tagged , , | 1 Comment

Toying with the Happy Meal: Is McDonald’s evading the law?

While most media outlets dubbed it the “Happy Meal toy ban,” the ordinance passed in San Francisco last year didn’t ban anything. The law just placed a few reasonable nutrition guidelines (a maximum of 600 calories per meal and limits … Continue reading

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Posted in Marketing to kids | Tagged , , , , , | Leave a comment

Why is the Federal Government Giving its Stamp of Approval to Ronald McDonald?

This statement was released today by Corporate Accountability International in response to the hearing held this morning in Congress on food marketing to children. See my previous article for more context. Why is the Federal Government Giving its Stamp of … Continue reading

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Posted in Big Food | Tagged , , | 4 Comments

Who Put McDonald’s in Charge of Kids’ Health?

When McDonald’s sneezes, the media jumps. Such was the case yesterday when the company announced it was giving the Happy Meal a makeover. Well not really, but that’s how it got reported, because the media loves simple stories. But when … Continue reading

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Posted in Child Nutrition, Marketing to kids | Tagged , , , | 25 Comments

Food Industry in Europe Engaging in Familiar PR on Marketing to Kids

I just returned from a 2-day meeting in Brussels. I was asked to participate with other experts from around the world (mostly from Europe) to address the problem of cross-border marketing of unhealthy food to children. In the age of … Continue reading

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Why the Happy Meal is already illegal

When it comes to food, everybody’s got an opinion. Same goes for parenting. Mix the two together and you’ve got the makings of a culture war. Witness the recent scuffle between Sarah Palin and Michelle Obama over the White House’s … Continue reading

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Posted in Marketing to kids | Tagged , , , | 3 Comments

Top 5 food policy gains in 2010 (and what’s lagging behind)

This time of year, it’s customary to look back and capture the most important historical moments. And all things considered, 2010 was a pretty good year. So in that spirit, here are my top 5 gains in food policy. (They … Continue reading

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Posted in Alcoholic beverages, Child Nutrition, Marketing to kids | Tagged , , , , , | 5 Comments