A media kit, or a press kit, is a visual portfolio containing information about you, your business, your product, or an event you are hosting. Bloggers often use media kits as a tool to market themselves to companies looking for brand ambassadors to represent them. They are also known as influencer kits, blogger kits, or simply ambassador portfolios.
It gives a quick overview of your background, qualifications, and experience. It is a reference sheet of how you can improve a business through the products or services you offer and it is an important positioning strategy if you are looking to partner with business and represent them.
What to Include in a Media Kit and Why
There are five crucial items you need to consider including in your media kit. First, you will want your name and contact information in a location that is quickly identifiable and visually pleasing. This portfolio is a visual representation of yourself and often the first impression you make with businesses and contacts.
If you have established credentials and post-secondary education in a related field, consider adding that information in a short biography to exhibit your qualifications and establish yourself as a leader within your niche. Next, you want to be sure you include crucial information you want potential partners to know about you and your brand. Consider including your website profile and statistics, demographics including your website’s target audience, and some recent customer reviews. Whenever possible, include quantifiable information and successes.
Graphic Design Options
The visual design option you choose will largely depend on your niche and any established brand identity you already have created. If you don’t already have a logo, many online services offer free or affordable options.
You will want to keep your format consistent with your identity to establish trust and maintain an image. You could emphasize your experience by displaying logos of companies you have worked with successfully.
Another option for a professional feel is to keep things crisp and focus only on your own logo and copy. And if you want to only be approached by businesses ready to make an offer, you may want to have your design include packages and prices you offer.
How to Distribute Your Media Kit
Identifying the market for your media kit and knowing when and where to pitch is an important factor to consider. Do some research on businesses and individuals who may be in need or looking for the services and products you offer. You want to make sure any cold pitches you send out are to a target audience and that you are spending your time wisely in your efforts. It will help you in establishing some solid connections and building your network. Additionally, it may help with word-of-mouth marketing within your niche.
Media kits can be valuable tools whether you are already an established blogger or brand ambassador or if you are looking to get started as one. The right media kit can help make your business a success.