Nearly 70% of experiences online start with search engines like Google. The majority of people (75%) never look beyond the first page, though. With search engine optimization (SEO), you can boost organic rankings.
Then, you can appear in front of more customers online to give your business the boost it needs.
Still not sure why SEO is important for your company’s growth and success? Here are six benefits of SEO to consider this year.
After reading this guide, you can determine if search engine optimization suits your digital marketing strategy. Read on to discover the importance of SEO today.
1. Improve the UX
About 70% of consumers have abandoned shopping carts due to a bad user experience (UX). About 88% won’t return to a site after a bad experience, either.
Google prioritizes websites that offer the best online experience. As part of your SEO strategy, you’ll need to improve your website. Otherwise, people will leave without exploring, impacting your search engine rankings.
Understanding the importance of SEO will encourage you to improve your website UX. People will linger on your site and click around. Your search engine rankings could improve as a result.
2. Boost Your Brand
One of the main reasons why SEO is important involves your brand.
Each time someone sees your brand, awareness will grow. Over time, awareness can turn into brand recognition. People will have an easier time remembering your brand.
Improving your search engine rankings can help consumers see your brand more often. Awareness and recognition will grow as a result.
3. Draw in Traffic
Experiencing the benefits of SEO will help you generate more website traffic.
Consumers will learn more about your brand, products, or services. Then, they might decide to give you a try. You could generate more leads and sales as you generate more traffic.
4. Reach Local Consumers
Understanding the importance of SEO will help you focus more on local consumers.
For example, you can update your Google My Business listing. You can also create location-based content. Appearing in front of local consumers will help you attract more traffic to your store.
5. Generate Leads
Leads through SEO have a 14.6% close rate. Attracting more website traffic will help you demonstrate your experience and expertise. People will feel more inclined to trust your brand.
Then, you can generate more leads and sales, improving your ROI.
You can experience these benefits firsthand with SEO services.
6. Remain Competitive
Search engine optimization will give you the chance to rank ahead of big corporations. Small businesses will have an opportunity to remain competitive. Consumers will see your website first, giving you the chance to take the lead.
If you want to remain competitive this year, consider why SEO is important for small businesses.
Without SEO, on the other hand, consumers might not realize you exist at all.
Why SEO is Important: 6 Reasons to Get Optimized ASAP
Understanding why SEO is important could set your business up for years of success. You can reach customers online, draw them to your website, and generate more leads. Experience these benefits of SEO for yourself today.
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