You might not know it, but people are making a career out of their fashion influencer status online. So many eyes in the fashion and beauty world have been turned towards a Texas native named Ken Julian. Ken is proof you don’t need to go to school for design or marketing to succeed in this industry!
Ken’s success is largely attributed to his Instagram account. He currently has over 4,000 followers on this social media platform, and that number is steadily growing! In 2013 he started by combining the already popular worlds of fashion and technology with Instagram.
A few years later, he has managed to make quite a name for himself in the fashion world. With a seemingly endless stream of wild outfits, Ken has shown the world that anyone can be a fashion influencer.
How He Got Started
The whole thing started when Ken decided to start a fashion blog in 2016. He had always been passionate about clothing and wanted to help others find great styles at affordable prices.
Ken started by designing his own tie-dye shirts using $4 t-shirts from Walmart as the base, and he would then dye them for around $2 per shirt. After that, he would sell them on his fashion blog for $45 each. This was very successful, and the price to make each shirt in profit was much higher than the market value at the time.
He also made tie-dye t-shirts from scratch using colors like neon yellow and pink with a white background. These shirts were much more complicated and time-consuming to make, but they would sell for up to $200 each on his blog.
Ken would eventually get noticed by the popular fashion blog Hypebeast.com and was offered a photoshoot with them. Ken wore several of his tie-dye shirts and one pair of Nike AF1 sneakers that he designed using Sharpie markers in this shoot.
While these designs were very simple, they allowed him to put his artwork on a much larger platform. Shortly after the Hypebeast photo shoot, he was also featured on the popular website HighSnobiety.com .
These features helped Ken get even more exposure and eventually led to him creating his own fashion line.
The Fashion Line
Ken recently started designing clothing for one of his local boutique stores called The Dope Shop in San Marcos, Texas.
He designed t-shirts that feature various designs from popular culture, including ‘Space Jam.’ Other shirts include references to the movie Pulp Fiction and famous rock bands like Pearl Jam. Ken also designed a few graphic tees in honor of rappers like Tupac Shakur.
Ken’s designs have made quite a name for themselves, he has sold over 50 of these shirts, and they are constantly restocked in demand. This was all done after Ken received almost no help or training!
What To Do Next?
If you’re interested in getting started as an influencer yourself, take some time to figure out what you would want to do. Ken started by creating a blog and designing shirts that he loved wearing!
After you have found your niche, set up an Instagram account. Start posting pictures of yourself wearing the things that you like. If people like it, they will share the post, and it will get even more attention. Before you know it, more and more people will want to follow you.
If you’re already the type of person who likes to dress well, consider sharing your designs online by creating a blog or an Instagram account! People love seeing new things, and they are more likely to share what they like with their friends. Just remember always to be yourself in your designs and never copy someone else’s art!