Reputation management consultants are being used more than ever before by a wide range of businesses and individuals, for a number of reasons. The main reason as to why these companies are being used to clean up reputations online is because they are almost always successful and you only need to look at the reputation management consultant reviews to see evidence of how many satisfied customers they have.

We all know, or at least most of us know the importance of an online reputation, and these teams are experts in helping their clients to achieve their goals, but what do these companies actually do? Let’s take a look.


Many people think that much of what these reputation management companies do is wave a magic wand and clean up the reputation online, or that they are able to delete content from the internet, neither of these statements are true. In fact much of what the companies do is educate their clients on what they need to be doing online to maintain a positive reputation. An example here would be a potential lawyer who has just past the bar, and is looking to join a firm. Given that employers are increasingly using the internet to find out more about their applicants, the last thing this hopeful lawyer needs is for them to find some embarrassing Spring Break footage which found its way online. In this regard the rep management company will run the same check the employer would, and notify the client on how to get rid of such content, be it deleting from social media or speaking with friends to do the same.

Social Media

Reputation management companies will also work closely with social media and they will create, clean up and educate the client on future use of the platform. Social media is the number one place where reputations are built and destroyed, which is why it is so important that the client understands how best to use it. Working with social media is a large part of what these companies do.


I mentioned earlier that rep management companies are not able to delete content on the internet, the reason being is that only a judge can order that to be done. If a negative piece of content has been written about your business, let’s say it was accused of something which it had no part in, then that is all that people will see when they search for your business in the search engine. To ensure that this content isn’t seen by all and sundry the rep management company will produce high quality, positive  and SEO ready articles which they will publish online, that will ensure that any negative information is relegated much further down the search engines, and seen by almost nobody.

These companies provide an excellent service and through their know-how and their education, they can help businesses to clean up and improve their online reps.