If you want to have a successful business, then everything is about your prospects. You need to know who they are and what they want, so that you can offer them this. Indeed, without them, your business can’t exist. There are different ways to find out about this, one of which is user behavior analytics software. However, this also means that you have a properly set up website, or there won’t be much to monitor at all.
The Need for User Behavior Analytics Software
Google, Bing, Yahoo, and all the other search engines use their own user behavior analytics software to find out whether or not you are actually relevant. This is also where your own analytics need to start. After all, if Google doesn’t think you’re relevant to your target audience, they won’t find you either. Hence, SEO (search engine optimization) is absolutely vital.
Once you have done that, visitors will start to come to your site. However, this doesn’t mean that you are also successful. It is a significant achievement, but what really matters is that these visitors register on your site and order your goods and services. This is about getting high conversion rates, in other words. So, besides focuses on SEO, you also need to focus on conversion optimization.
What you need to know is who your audience is. This will ensure you can create content that they want to see. It also makes sure that your website is able to offer them what they need. Thankfully, there are lots of tools available that can help you with this, including:
- Google Analytics, which will tell you who your visitors are, where they came from, how long they were on your site, and whether they have been before. This tells you a lot about how effective your website is. For instance, you may find that there is a specific part of your website that makes them leave straight away. Or perhaps they only stay for a short period of time, which could tell you that your site isn’t interesting.
- Cookies, which allow you to track your users as well. Cookies are there to improve the overall visitor’s experience and they are commonly seen on eCommerce sites where they help people to keep things in their shopping cart, for instance. Cookie collection is heavily regulated, which is why new visitors must indicate that they agree to have them collected. You must add this to your Privacy Policy.
- Regular tests, which means you need to make little changes and find out whether that influences hesitations, visited pages, habits, etc.
- Heat map generators, which is a software piece that registers where people click and when. This is perhaps the most powerful type of user behavior analytics software, because it really tells you what people are doing.
The most important thing is that you have a website that is filled with interesting, relevant content, that is easy to navigate, that has relevant and vivid images, and that is attractive in design.
