As someone who works with many business owners in various different industries, I am often stunned by the fact that so few of them are using social media for their company. The benefits of social media are absolutely incredible and if you expect your business to stand any chance of success, you must ensure that social media is part of your plan. More new businesses are failing than ever before and even industry giants are falling because of their failure to keep up with the times, Blockbuster for example. With this in mind it is vital that your business should be doing all that it can not only to succeed, but also to survive, and social media can play a key role in that.
Volume of People
There are millions of people from all four corners of the globe who are active on social media each and every day. For a business, this is an opportunity that cannot be found anywhere else, the chance to promote their business and products to a huge volume of people. Better yet, you can work hard on a social media campaign that will not just promote your company to a wide range of people, but specifically to the demographics who you are looking to buy your products. This kind of marketing cannot be found elsewhere, or at least not to such a large number of people.
Staffing
Social media is about more than just promoting your products, you ca also use it to fill in any staffing vacancies which you may have, as well as being able to seek out talent. If you look at a social media site such as LinkedIn, you can find a wide range of professionals for your position, as well as promoting your job vacancy for others to find. Social media is constantly giving us new ways of working and if you look at ShiftPixy for example, an app that allows employers to find shift workers to fill in gaps for them, you will see just how much social media can revolutionize your business. Staffing issues can become a problem of the past when you get involved on social media.
Engagement
As we mentioned earlier, there are ore new businesses that are failing than ever before which means that you must do all that you can to ensure that you stand out from the herd. One of the best ways of doing this is to directly interact with your customers, something which is easily achievable when you use social media. Customers want to know that they are buying from a company that they can trust and if you are able to add a human element to that through a conversation or a comment, you could greatly boost the trust flow between business and customer.
Not being active at all on social media will do great damage to your business, regardless of what sector it is in, and if you want to win, you must invest time into social media.
