Rasha Katabi, founder and CEO of Brim Financial, had a vision when she set out on her entrepreneurial journey four years ago. As a long-time veteran of the banking industry in both Canada and the United States, she believed that credit cards could be smarter. She felt that traditional cards were lacking in innovation and could be more intuitive, providing much more value to both the consumer and merchants.

“It was clear to me that there was a better way.”

Katabi gathered a group of the best and brightest innovators in the financial sector and got to work. The result is Brim Financial, a financial platform that combines all the best qualities of loyalty programs, lifestyle spending and credit cards. In July 2018, all the hard work and research came to fruition when the Brim Mastercard had its official launch in three available versions: Brim Card (no fee), Brim World ($99 per year) and Brim World Elite ($199 per year).

The Brim card is the perfect fit for the tech-savvy consumer. Card access is through an online portal or mobile app, allowing cardholders to utilize the many features of Brim right from their phone. Benefits include no foreign transaction fees, a platform that rewards loyalty, instant security features, and the ability to redeem points anywhere Mastercard is accepted. Further perks also include the ability to set up installment payments on any purchase over $500, as well as free Boingo Wi-Fi, a huge benefit for the cardholder on the go. The card even seamlessly integrates with mobile wallets like Apple Pay, Google Pay and Samsung Pay.

Brim Financial is on the ground level of this tech-forward leap in online-based financial institutions. As they become a popular product across Canada, they are continuing to spread the word about this innovative credit platform.