We all know how important digital marketing is and a leading agency would use several strategies to boost the local business, selected from their diverse arsenal of SEO tools they have at their disposal. In order to discover a starting point, the SEO technician would first carry out a thorough digital audit of the new client to accurately evaluate their digital profile. This would involve researching all of the client’s social media accounts, as well as specific changes that should be made to the company website, which is very much your shop window.
Here are just some of the effective SEO strategies employed by the SEO agency to boost a local business.
- Localised Google Optimisation – The techniques used for localised SEO differ from those that are aimed at a global audience, with the emphasis on a specific geographical region. Check out King Kong’s USA branch, where you can find details of the various services they offer the US business owner. Of course, you ideally want your website to be on page 1 of Google search results and this can be achieved over the period of a few months; Google’s bots crawl the Internet every 10-15 days and after a sweep, you should see an improvement in your site ranking if you have SEO work done.
- Social Media Marketing – This is one of the most effective ways to build up a reputation in the local community and as Facebook is interactive, you can post quality content related to your industry and enlisting the help of a leading US SEO provider will ensure that you get the most out of your social media accounts. You can create short video clips to introduce your team, while also running customer loyalty promotions to encourage purchases. It can take up a lot of your time commenting on Facebook and answering user questions, but if you hire an SEO agency, they have an in-house team of social media marketers who are highly skilled at promoting businesses on Facebook, Twitter and Instagram. Click here for proven ways for a small business to save money.
- Pay Per Click Advertising – This can be very effective at getting your message to the right people and there are many variables regarding where your ads appear, which is why you should use the services of an SEO agency. Companies that engage an agency to handle their pay per click campaigns usually see a very healthy return on their investment, indeed, many keep the campaign running indefinitely, changing the ads from time to time.
- Link Building – Link-building is an integral part of SEO and there are several ways you can do this; exchanging links with other businesses, which is mutually beneficial, listing your business with all the right online business directories. Other link-building strategies include outreach blogging; the posting of quality articles on premium blogging platforms and the blogs contain carefully placed inbound links to the client’s landing page.
Localised SEO is specialised work and you need to approach a leading SEO agency that has extensive experience working with small, local businesses.